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In February of 2004, Sabrina, in partnership with
The National Campaign to Prevent Teen Pregnancy,
developed a 33-question survey based on their
collective knowledge about teens and sex and what
questions had not yet been asked of this audience.
In September 2004, a nationally-representative
sample of teenagers between the ages of 12 - 17 were
interviewed via a ten-minute online survey by Ipsos,
a leading market research company. The objective of
this survey was to discern teenagers' attitudes
about sex. Due to the sensitive nature of the topic,
parents were allowed to review the survey content
before allowing their teen to respond. Parents that
agreed to allow their child to participate were
encouraged to provide their child with privacy while
they were responding to the survey so the teenagers
could answer the questions openly and honestly.
The results of the survey were tabulated and
analyzed in March of 2005, and appear in the book
The Real Truth about Teens and Sex (Penguin, 2005).
Some of the results were also published in Time
magazine's excerpt of the book in their September 5,
2005 issue. The excerpt was titled, "How to Talk to
a Teenager About SEX (without shutting down the
conversation or embarrassing both of you)."
Time Magazine Excerpt
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